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Subway Station Billboard Mockup

Billboard··PSD

Subway Station Billboard Mockup

What's inside

  • Applications Photoshop
  • File Types PSD
  • License Free (see author's terms)
  • Author Mockups Design

A product launch visual looks better on a subway station billboard mockup than on a white artboard, and this mockup is set up for exactly that.

It’s a handy file for ad agencies and students pitching campaigns. Tip: match the brightness of your design to the scene; a very bright graphic in a shaded spot looks pasted in.

Agencies use scenes like this in pitch decks, where a realistic placement often sells the idea more than the artwork alone.

The file is made by Mockups Design. The download button takes you to their page, where you get the original file and the licence details.

What you can edit in this Subway Station Billboard Mockup

Open it in Photoshop and you can change:

  • Ad artwork, placed through the smart object
  • Lighting and shadow layers
  • Glow layer for backlit scenes, where included
  • Brightness to match the scene

How to edit this Subway Station Billboard Mockup in Photoshop

  1. Keep the ad simple: one image, a short headline and the logo.
  2. In the Layers panel, find the layer with the small smart object icon and double-click it.
  3. Place your design, hide the sample artwork, save, and go back to the main file.
  4. Match the ad’s brightness to the scene with the lighting layers.
  5. Export with File › Export › Export As: JPG for sharing, PNG for the web.

Another tip: outdoor ads are read in a second or two. Big type and one image will look far better in this scene than a busy layout.

Where the Subway Station Billboard Mockup works best

  • Make two or three colour versions of a product launch visual and let the client pick.
  • Show an ad campaign on your online shop or product page.
  • Use it as the cover image for a movie poster in your portfolio.

Good to know

  • Made by Mockups Design. The download size and format are listed on their page.
  • The preview shows the angle, background and lighting you’ll get.
  • Check the smart object size before you design, so your artwork fits without stretching.

More free billboard mockups are listed below, each linking to the original author.

Questions about this mockup

Is it free for commercial use?

Mockups Design sets the licence, and it can differ from file to file. Many free files allow personal and commercial use, but some are personal-only or ask for credit. Read the terms on the download page before a paid project.

How do I put my artwork on the billboard?

Find the smart object layer (it has a small icon on its thumbnail), double-click it, place your design, then save and close that tab.

Which Photoshop version do I need?

A recent Photoshop CC version is best. Older versions can open the file but sometimes have trouble with smart objects and effects.

What ratio should my artwork be?

Open the smart object and check its canvas; design to that ratio. Most outdoor mockups use common print ratios, but it varies from file to file.