Executive Poster Mockup

This executive poster mockup is a quick way to show a campaign visual without a photo shoot.

Useful for event promoters as much as for illustrators. Quick tip: night or backlit scenes usually have a glow layer. Push it up for lightboxes, down for printed paper.

Agencies use scenes like this in pitch decks, where a realistic placement often sells the idea more than the artwork alone. Show the same visual on a billboard and a flyer to present a consistent campaign.

This is a free file from Graphic Google. When you click download you’ll land on their page to grab it.

Editable options in the Executive Poster Mockup PSD

Main things you can change in Photoshop:

• Ad artwork, placed through the smart object
• Lighting and shadow layers
• Glow layer for backlit scenes, where included

How to use the Executive Poster Mockup

1. Check the smart object’s ratio first, then build the ad to match it.
2. Open the PSD in Photoshop and find the smart object layer, usually named “Your Design” or “Place Here”.
3. Place your design, hide the sample artwork, save, and go back to the main file.
4. Match the ad’s brightness to the scene with the lighting layers.
5. Export a full-size image for your portfolio and a smaller one for social media.

One more thing: match the brightness of your design to the scene; a very bright graphic in a shaded spot looks pasted in.

Best uses for this Executive Poster Mockup

• Show a gig poster to a client before it goes to print or production.
• Make two or three colour versions of a campaign visual and let the client pick.
• Present a movie poster in a client proposal or brand guide.

Before you download

• Made by Graphic Google. The download size and format are listed on their page.
• Check the licence on the author’s page. Personal and commercial terms differ from file to file.
• Check the smart object size before you design, so your artwork fits without stretching.

More free poster mockups are listed below, each linking to the original author.