Outdoor Advertising Poster Mockup PSD
What's inside
- Applications Photoshop
- File Types PSD
- License Free (see author's terms)
- Author Graphic Google
If you’re presenting an ad campaign, this outdoor advertising poster mockup makes the idea feel real before anything is produced.
Good pick for students pitching campaigns, ad agencies or anyone putting together a portfolio. Match the brightness of your design to the scene; a very bright graphic in a shaded spot looks pasted in.
Agencies use scenes like this in pitch decks, where a realistic placement often sells the idea more than the artwork alone.
Works well for
- An ad campaign
- A product launch visual
- A movie poster
This is a free file from Graphic Google. When you click download you’ll land on their page to grab it.
Outdoor Advertising Poster Mockup: editable parts
Main things you can change in Photoshop:
- Ad artwork, placed through the smart object
- Glow layer for backlit scenes, where included
- Brightness to match the scene
How to edit this Outdoor Advertising Poster Mockup in Photoshop
- Export the ad artwork large so it stays sharp in the scene.
- Open the PSD in Photoshop and find the smart object layer, usually named “Your Design” or “Place Here”.
- Paste your design, resize it to fill the area, then save (Ctrl/Cmd + S) and close that tab.
- Match the ad’s brightness to the scene with the lighting layers.
- Export with File › Export › Export As: JPG for sharing, PNG for the web.
Another tip: outdoor ads are read in a second or two. Big type and one image will look far better in this scene than a busy layout.
Ways to use this Outdoor Advertising Poster Mockup
- Show a movie poster to a client before it goes to print or production.
- Share a product launch visual on Instagram, Behance or Dribbble with a real-looking preview.
- Show an ad campaign on your online shop or product page.
Quick notes on this mockup
- Made by Graphic Google. The download size and format are listed on their page.
- The preview shows the angle, background and lighting you’ll get.
- Built for Adobe Photoshop. A recent CC version handles the smart objects best.
Scroll down for similar billboard mockups from other designers.
Questions about this mockup
Is it free for commercial use?
It's free to download, but the licence belongs to Graphic Google. Check their page: it states whether commercial use is allowed and if attribution is needed.
How do I put my artwork on the billboard?
Find the smart object layer (it has a small icon on its thumbnail), double-click it, place your design, then save and close that tab.
Do I need Photoshop?
Yes. This is a PSD mockup built with smart objects, so you edit it in Adobe Photoshop. Any recent CC version works.
What ratio should my artwork be?
Open the smart object and check its canvas; design to that ratio. Most outdoor mockups use common print ratios, but it varies from file to file.
