Urban Wall Billboard Mockup
What's inside
- Applications Photoshop
- File Types PSD
- License Free (see author's terms)
- Author Mockups Design
This urban wall billboard mockup is a quick way to show an ad campaign without a photo shoot.
Good pick for students pitching campaigns, marketing teams or anyone putting together a portfolio. One thing worth knowing: night or backlit scenes usually have a glow layer. Push it up for lightboxes, down for printed paper.
It’s also handy for student and portfolio work, when you want to show a campaign that never went live. Combine it with a poster or bus stop ad to show the campaign across several placements.
Credit goes to Mockups Design. We link to their download page rather than re-uploading the file, so check their terms there before commercial use.
Editable options in the Urban Wall Billboard Mockup PSD
Everything below is on its own layer:
- Ad artwork, placed through the smart object
- Lighting and shadow layers
- Brightness to match the scene
How to use the Urban Wall Billboard Mockup
- Keep the ad simple: one image, a short headline and the logo.
- Open the PSD in Photoshop and find the smart object layer, usually named “Your Design” or “Place Here”.
- Place your design, hide the sample artwork, save, and go back to the main file.
- Export a full-size image for your portfolio and a smaller one for social media.
Match the brightness of your design to the scene; a very bright graphic in a shaded spot looks pasted in.
Where the Urban Wall Billboard Mockup works best
- Share a movie poster on Instagram, Behance or Dribbble with a real-looking preview.
- Show an ad campaign to a client before it goes to print or production.
- Present a product launch visual in a client proposal or brand guide.
Quick notes on this mockup
- Made by Mockups Design. The download size and format are listed on their page.
- Some free mockups ask for credit when you post them. A short line in your caption is enough.
- The preview shows the angle, background and lighting you’ll get.
- Built for Adobe Photoshop. A recent CC version handles the smart objects best.
Scroll down for similar billboard mockups from other designers.
Questions about this mockup
What licence does it come with?
Mockups Design sets the licence, and it can differ from file to file. Many free files allow personal and commercial use, but some are personal-only or ask for credit. Read the terms on the download page before a paid project.
How do I add my design?
Open the file in Photoshop, double-click the smart object thumbnail, paste or place your artwork in the new tab, save it (Ctrl/Cmd + S) and close. The main file updates on its own.
Which Photoshop version do I need?
A recent Photoshop CC version is best. Older versions can open the file but sometimes have trouble with smart objects and effects.
What ratio should my artwork be?
Open the smart object and check its canvas; design to that ratio. Most outdoor mockups use common print ratios, but it varies from file to file.
