Urban Roadside Billboard Mockup
What's inside
- Applications Photoshop
- File Types PSD
- License Free (see author's terms)
- Author Mockups Design
If you’re presenting a movie poster, this urban roadside billboard mockup makes the idea feel real before anything is produced.
Good pick for students pitching campaigns, marketing teams or anyone putting together a portfolio. A small tip: match the brightness of your design to the scene; a very bright graphic in a shaded spot looks pasted in.
It’s also handy for student and portfolio work, when you want to show a campaign that never went live. Combine it with a poster or bus stop ad to show the campaign across several placements.
Works well for
- A movie poster
- A product launch visual
- An ad campaign
This is a free file from Mockups Design. When you click download you’ll land on their page to grab it.
Urban Roadside Billboard Mockup: editable parts
Open it in Photoshop and you can change:
- Ad artwork, placed through the smart object
- Glow layer for backlit scenes, where included
- Lighting and shadow layers
- Brightness to match the scene
Add your design to the Urban Roadside Billboard Mockup
- Keep the ad simple: one image, a short headline and the logo.
- In the Layers panel, find the layer with the small smart object icon and double-click it.
- Drop your artwork in, fit it to the canvas, save and close. The mockup updates by itself.
- Save a JPG for clients and social media, and keep the PSD for later changes.
Check your artwork’s aspect ratio against the smart object before you start, or faces and logos get cropped.
Where the Urban Roadside Billboard Mockup works best
- Share a movie poster on Instagram, Behance or Dribbble with a real-looking preview.
- Make two or three colour versions of an ad campaign and let the client pick.
- Use it as the cover image for a product launch visual in your portfolio.
Before you download
- Made by Mockups Design. The download size and format are listed on their page.
- Built for Adobe Photoshop. A recent CC version handles the smart objects best.
- Some free mockups ask for credit when you post them. A short line in your caption is enough.
More free billboard mockups are listed below, each linking to the original author.
Questions about this mockup
Can I use this billboard mockup for client work?
That depends on the author's terms. The download page lists what is allowed; when in doubt, ask the author directly.
How do I add my design?
Open the file in Photoshop, double-click the smart object thumbnail, paste or place your artwork in the new tab, save it (Ctrl/Cmd + S) and close. The main file updates on its own.
Which Photoshop version do I need?
A recent Photoshop CC version is best. Older versions can open the file but sometimes have trouble with smart objects and effects.
Can I change the surroundings?
Usually only lighting and shadows are adjustable. The street, sky or building are part of the photo.
